In the entrepreneurial field of the SME city, people grow ideas associated with the vocations of the territory. Beyond the margins of the hortus conclusus (i.e., enclosed, walled garden), there's the no man's land without any associative barriers and, therefore, a fertile land for ideas which, if entrepreneurially exploited, can change the socio-economic fabric of the city so as to transform it. For citizens, workers, local businesses and policymakers who live and work in the field of vocations, transformative start-ups appear in the resemblance of monsters that, in fact, intervene to change the shape of the city.
