Back in August, PepsiCo North America held an internal challenge called Fast Pitch, asking its marketers to pitch ideas for areas critical to the business, with the chance to win $1 million in marketing activation funding.
Employees from PepsiCo’s North America Beverages marketing teams, from entry level to senior executives, across brand, customer, field, sports, and music marketing departments, and representing Mountain Dew, Lipton, SoBe, Pepsi, Stubborn Soda, and more gathered in Manhattan at the PepsiCo Design & Innovation Center to pitch their ideas Shark Tank-style to a team of judges in three minutes, with five minutes for questions.
