2010 Can Be Your Year of Success — If You Plan For It NowMany small business owners and marketers understand the benefits of using e-mail marketing and online surveys to develop relationships with their customers. Yet, a surprising number of businesses send e-mail communications without thinking about their long-term goals. Take some time to think about your customer communications strategy. The upfront planning you do now can have an enormous impact on your overall success in the long term. Below are five steps to get you started creating an effective e-mail communications plan.
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Author: Eric Groves