The Beatles and Innovation
The Beatles were innovators, and they did it the old-fashioned way: they used templates. They were two-way innovators, using a mix of PROBLEM-TO-SOLUTION and SOLUTION-TO-PROBLEM innovation. The Beatles were corporate innovators who created immense fortunes for their shareholders. They used structured methods, experimentation, and technology the same way Fortune 500 companies create new products and services. According to the Recording Industry Association of America, The Beatles have sold more albums in the United States than any other artist. In 2004, Rolling Stone magazine ranked them number one in its list of 100 Greatest Artists of All Time, and four of their albums appeared in the top ten of the magazine's 500 Greatest Albums of All Time list. The Beatles' innovative music and cultural impact helped define the 1960s, and their influence on pop culture is still evident today. The Beatles were collectively included in Time magazine's list of The Most Important People of the 20th Century. How were they so effective?