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Who "owns" Innovation? Where does it "live" in an organization?

Braden Kelly has asked a number of us to respond to the question "Who owns innovation and where does it live in an organization?" This is actually a question we are asked quite frequently by our clients. The answers are based on the strategic goals of the firm.

First, let's consider who "owns" innovation. Many firms will argue that the CEO "owns" innovation, and they are correct, to a point. Anyone with any amount of experience working on innovation will tell you that an engaged, involved executive team is vital to success when innovating. However, a CEO simply doesn't have the time or bandwidth to get involved in every decision and manage all the disparate teams and activities that are involved. A CEO needs to make clear strategies and declarations about innovation's purpose, and ensure the work is conducted effectively and measured. OK, if the CEO doesn't "own" innovation, who does? I've written before that larger firms may need a Chief Innovation Officer, but only if that role is accurately defined. Since innovation can happen anywhere in the organization at any time, we certainly don't want to place all the emphasis on one person or team.