Founders who raise venture capital tend to focus on optimizing around four things:
Getting to the next round of funding as quickly as possible
Increasing valuation
Maintaining their reality distortion field
Attracting and retaining employees who are motivated by potential future value rather than the current mission
Notice that there isn't anything on that list focused on what it takes to build a great business. Focusing on short-term outcomes and motivations can lead your startup down a dangerous path. Here's how to avoid these pitfalls.
