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Beautiful woman human robot artificial intelligenc 2022 10 06 17 23 06 utcEveryone is talking about ChatGPT, a free, open-source AI tool that allows you to use natural language chat with a friendly robot who will find information for you, write content and more. Some are calling it a Google killer; others say it could bring an end to the student essay.

But what can this tool do in the world of PR?

Writing an article

I asked the chat bot to perform two common tasks. First, I asked it to write an article on a common topic that comes up all the time here on PR Daily: how to pitch the media.