One of the most interesting concepts to emerge in media and tech
lately is that of “serendipity”—showing people what they want even if
they didn’t ask for it.
Despite its seemingly ubiquitous invocation, however, the concept of serendipity remains ill-defined and put forth as some vague panacea for a slew of emerging innovations hoping to attract new users in droves. What is needed is a closer look at what we actually mean when we talk about serendipity.
To read the full, original article click on this link: The Myth Of Serendipity
Author: Henry Nothhaft, Jr.
