I wrote a post last week on “16 Tactics for Building an Audience via Social Media”
which was picked up by a couple of other websites. The article received
a ton of tweets (thanks!), including one which posed the question of, “Where do you “find” intriguing social media content online?”
While it may be easier to “find” intriguing content, it won’t, all by itself, set you apart from anyone else who is also merely grabbing social media content someone else has already created.
Instead of spending as much time trying to find creative content, here are three things you can do to start creating intriguing social media content:
1. Have a persona in mind to help guide content development for your social media channels.
A persona is a detailed description of a representative reader of your social media content. Having a personalized view of your audience is vital to creating content which is really engaging.
To read the full, original article click on this link: Creating Intriguing Social Media Content – 3 Fundamental Steps | Strategy Consulting and Strategic Planning
Author: Mike Brown
