It
is no longer sufficient to view business intelligence as simply a means
of keeping track of a few key performance indicators. Rather, it must
be conceived of as a means to determine strategy, drive results, and
create a company-wide culture built on performance. This effort requires
a set of metrics that are carefully chosen to demonstrate progress
toward specific strategic goals, and a governance process that lays out
responsibility for guiding the effort and helps manage the profound
changes a BI-driven approach will require. download the PDF
