We all know the Facebook story or at least saw the movie. A site for
college kids to publish their pictures became an Internet phenomenon.
But while grandma may now be posting what she ate for breakfast, the
real revolution Facebook has created is for advertisers. Brands are
salivating at the prospect of reaching the 500 million users who
collectively spend over 700 billion minutes a month on Facebook.
In 2011 and beyond, Facebook will become one of the most important marketing channels in the world. Already, Facebook is on track to generate more than $2 billion in ad revenues in 2010, far surpassing earlier estimates of around $1 billion, and will likely skyrocket past that figure in 2011, as more marketers shift budgets from TV, radio, and print to the social realm. Proctor & Gamble got a head start on this move by recently announcing it would transfer the majority of its daytime TV advertising budget to social platforms like Facebook and Twitter.
To read the full, original article click on this link: Everything’s connected: Why all marketing will become social | VentureBeat
Author: Ben Straley
