Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

People crowd walking on busy street 2021 08 26 17 18 57 utcThe notion of creating a startup company might appeal to a large group of people but only a few will attempt to actually start a company. Why? Several reasons but the most important might be the fear of failure. According to the Small Business Administration, in 2019, the failure rate of startups was around 90%. Quite often when looking at why the companies failed, it might be because the company should have never been started. Sometimes it’s a solution in search of a problem, a failed set of assumptions or most importantly, there was no clear marketplace.