Every once in a while it’s a good idea to sit back, take stock and assess how some of today’s current trends could benefit your business. Here are four to consider that have both marketing and operations implications for your company.
1. Going mobile. Mobile marketing is becoming increasingly important as consumer adoption of smartphones increases. Whether you market to businesses or consumers, your customers are increasingly accessing the Internet and using phones as shopping tools. But according to the fifth Small Business Success Index survey released recently, few small business owners currently use mobile marketing methods such as texting promotions to customers, creating a mobile site or mobile application, and advertising on mobile sites. Just 15 percent of entrepreneurs surveyed said these activities have the potential to be “extremely” or “very valuable” to their businesses. I think this is a big mistake. Young people are an obvious market for mobile marketing, but with smartphones becoming essential tools for everyone from soccer moms to businesspeople, no business can afford to ignore this trend.
To read the full, original article click on this link: 4 Trends Your Business Should Take Advantage of Now
Author: Rieva Lesonsky
