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The brains of the VC’s are wired differently and startups should know how to deal with them.

A venture capitalist is a person who invests in a business , providing capital either for start-up or growth. Venture capitalists aim for a higher rate of return than would be given by more traditional investments. My years of interactions with VC’s have made me come to a conclusion that their brains are certainly wired differently. Just like entrepreneurs demonstrate certain common traits across the world VCs have certain traits. And when it comes to India I think the breed goes through another generation of transformation. To help entrepreneurs and startups better understand how to deal with the complex brains of the Indian VCs, I have put together my version of their brain map. Of course this is generic and there are many exceptions to the rule.

Ego
Being a VC in an emerging markets like India is like being a VIP. You are at a very high pay scale, constantly being pitched by smart entrepreneurs, called to give speeches at every
major conference. At business plan events they are almost mobbed and receive endless amounts of emails, phone calls, SMS most of them trying to desperately convince them into liking them. They meet CEOs of top companies, are in influential company boards, and get an ego massage from everyone who meets them, what a great tie! I like your hair style, i love that advice you gave me, that investment of yours is the next Facebook are very common compliments. Its but natural for any human who is living in an environment like this to develop a bit of an EGO. Its really complex dealing with such people and you too can easily get into the EGO massaging mode. However I think what really works with VC’s is being real and challenge them, question them and you dont have to agree with them on everything and deal with them like a real person.

the-vc-brain

To read the full, original article click on this link: Decoding the Brain of an India VC

Author: Vishal Gondal, Founder of Indiagames.