What's in a brand? The entire visual and narrative identity of your business, to start. When you founded your business, you had a clear idea and plan in mind — a void in your industry to fill, a problem to solve. The very thing that drove you to go out on your own and begin anew is the very first building block in your brand identity. A brand is so much more than a logo and a name. It's a look, a feel and a story that will connect your target audience to your mission and values. Building an authentic brand that can evolve with your company correlates directly to the consistent growth of your business.