When launching a new startup, I always surround myself with two types of business people: creatives, to bring ideas, inspiration and inventiveness; and engineers, to help build the business "machinery" and make it work and scale.
In his book Innovation and Entrepreneurship, Peter Drucker said, “Entrepreneurship is neither a science nor an art. It is a practice. It is a knowledge base... But in all practices, medicine, for instance, or engineering, knowledge in entrepreneurship is a means to an end.”