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Founded by Rich Bendis

In the previous decades, most large corporations have practiced glocalization: developing products in rich countries, then distributing them around the world, adapting the products slightly for different local markets.

According to Tuck School of Business at Dartmouth professor Vijay Govindarajan, these days of glocalization may be drawing to a close. He wrote in the recent Harvard Business Review article, “How GE is Disrupting Itself“:

Tuck Prof: Reverse Innovation for Success