One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm.There is obviously no black-or-white answer, but I’ve tried everything from working a large international agency, to hiring in-house people to doing it myself. This post is a short guide to what I’ve learned:
1. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. It’s a continual process. You need to take months & years to build relationships with journalists. You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation. They get pitched by so many blowhards that more genuine people who aren’t in it for just a story stand out from the crowd.
To read the full, original article click on this link: How to use PR Firms at Startups | Both Sides of the Table
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