Terri Maxwell uses the term “reluctant entrepreneurs” to describe the budding business owners she coaches through Succeed on Purpose, the business incubator she founded in Los Colinas, Tex. The incubator is intended for former employees, most of them forced from corporate jobs by layoffs, looking to recast themselves as entrepreneurs. The transition requires them to embrace a new mindset, said Ms. Maxwell, who has long enjoyed being her own boss.
Her introduction to the start-up world was rocky. She joined her first new venture, a systems integration company, as vice president of sales and marketing in 1995, invested $50,000 of her own money, and promptly lost it all. “I was broke and in debt, but bitten by the start-up bug,” she said.
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Author: ADRIANA GARDELLA
