The first elevator reportedly dates to the first century, when Roman gladiators rode crude lifts to reach the floor of the Coliseum. The first elevator speech may have occurred not long after… possibly as a pair of combatants exchanged trash talk before an upcoming fight?
There’s no doubt that today’s small business owner doing battle in the marketplace can ill afford to miss a chance to make the right impression on a potential customer, investor, supplier or other possible partner when they happen to cross paths. This is the genesis of the modern elevator pitch, a 30- to 60-second presentation suitable for delivery in the brief interval when two people find themselves in close proximity between floors.
To read the full, original article click on this link: 3 Tips to Lift Your Elevator Pitch off the Ground Floor | BNET
Author: Mark Henricks
