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Have you ever tried to tell someone about your online business or your idea for a business – but when you did, their eyes glazed over? You feel stupid or self-conscious because you know they’re bored, confused or just don’t get it.

The truth is we’re already so inundated with information and overloaded with work everyday that it’s hard to interest us in anything. In fact, most of us happen to think, say and do the same things everyday. We just do it with slight variations. (That’s why you can’t help wanting to check your emails, tweets and text messages to see what’s fresh coming down the information pipeline. It’s human nature.)

To read the full, original article click on this link: Creating the unforgettable elevator pitch | VentureBeat

Author: Eric Tsai