The wine business was founded by farmers. This group of people are basically scientists. They use the left (logical and repetitive based on history) side of their brains. “Prove it and I’ll use it,” is their axiom.Now, imagine someone who comes along who is right brained (intuitive and creative), and that person wants to convince a farmer that the latest, innovative technology is going to help the farmer sell his products. “Prove it and I’ll use it” will still be the chant.
Imagine the frustration of the intuitive person, who needs the product to be used, in order to “Prove it.”
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