These days, I’m hearing more and more about Location-Based Services (LBS) as the next big opportunity for startups. So far, it’s just another mobile phone app that tells people where there friends are (Foursquare and Facebook Places), but it’s poised to be a lot more. Internet marketers see it as a better way to target consumers, and even retarget them to close a sale.But entrepreneurs need to look more broadly than this to tracking, navigation solutions, safety, security, local business search, and payments. Beyond mobile phones, the same concepts can be applied to embedded systems, portable navigation devices, and laptops. Before long, the opportunities will be even greater from mining this data to reveal further insights.
To read the full, original article click on this link: Startup Professionals Musings: Location-Based Services are a Bonanza for Startups
Author: Martin Zwilling
