Small Business Trends: Constant Contact has been around for a number of years, but just recently, you acquired a company called Bantam Live, which is well known for social CRM, particularly at the small business end. Before we discuss that news, can you tell me a bit about Constant Contact?Gail Goodman: Constant Contact helps small businesses, nonprofits and associations stay connected to their customers using great-looking email campaigns, running events, online surveys and, increasingly, social media. It’s all about staying connected with the customer.
Small Business Trends: Why did Constant Contact make the move to buy a social CRM company?
Gail Goodman: We have over 400,000 small business customers who use our products to communicate with customers. That communication is increasingly extending from email to social media. Those conversations are staying alive longer because they move to social. We like to say, “Email lights the fire and social fans the flame.”
To read the full, original article click on this link: One on One: Gail Goodman of Constant Contact
Author: Brent Leary
