Gartner Inc is a technology research firm, and each year they put out an updated hype cycle analysis chart like the one above.
The “hype cycle” goes something like this: when an exciting new technology comes along, at first there’s a lot of excitement. People talk it up. Early adopters jump on the bandwagon. Market growth predictions get bandied about. And the predictions are often rosy (after all, when you have a customer base of 6 for a techno-gizmo, it doesn’t take much to predict tripling or quadrupling that number). The technology reaches a peak of “inflated expectations.”
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Author: Anita Campbell
