AOL has built a cool office space right in the heart of the Valley, with Facebook and Twitter just around the corner (as well as the 100s of other startups you don’t know about). AOL are allowing other startups and entrepreneurs into their space and hoping some of their magic might rub off.
I wish AOL all the best and applaud their effort, however I don’t think it will work. Here’s why and what I’d do instead:
Silicon Valley starts with a state of mind. And that is where AOL should start.
I’d take the capital and rent they’ve forked out and hire a few entrepreneurs and product developers from the outside, who already have some kind of vision for what they would do with AOL or its products, and then create the environment for them to work in.
I’m not referring to the office space. I mean the management environment, and the culture. AOL needs to carve out an entirely new way of working and give these people the freedom and rewards to work within that.
To read the full, original article click on this link: The search for innovation | Campaign Asia blog
Author: Rob de Pinto
