I propose a new early-stage funding nomenclature. Talking in terms of millions of dollars is both too specific and too fuzzy to be useful. Even when you know the amount, it's hard to put it in context without knowing everything else being funded right now. We need a new system normalized to the current world of seed and Series A venture financing.
Enter the "color". Based on the recent $41m financing of Color.com by Sequoia and Bain, I propose a system whereby "color" would be the base unit. We would then use metric prefixes to describe financings larger, smaller, etc than that amount.
To read the full, original article click on this link: New Early-Stage Funding Nomenclature: The Color
Author: Paul Kedrosky
