Most business managers, confronted with the influence of social media shaping the business landscape, assume that the influence is over hyped and not relevant to their business. Uninformed and lacking in knowledge today’s management ranks are headed for a rude awakening.Business history is littered with examples of companies that missed important trends. Yet some will spot the changes and embrace them and thus creating new market opportunities. Knowing what, why and how the emerging changes is critical to foresee the impact of change on organizations, society and economics. Knowing, preparing and leading change separates the winners from the losers.
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