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A planned initial public offering from Zipcar Inc. this week is garnering strong interest from investors and may end up being priced above its forecast range, according to analysts.

Zipcar, a Cambridge, Mass.–based company that runs a popular car-sharing service in major cities and at universities across the U.S. and U.K., is currently expected to price its IPO late Wednesday, with shares to start trading Thursday morning on the Nasdaq Global Market under the ticker symbol “ZIP.”

The company currently expects to sell about 8.3 million shares at a price range of $14 to $16 apiece. IPO analyst Scott Sweet of IPO Boutique said there was a “high likelihood” that the deal would be priced above that range.

To read the full, original article click on this link: Demand For Zipcar’s “Cultlike” IPO May Be “Massive” - Venture Capital Dispatch - WSJ

Author: Dan Gallagher