Tim Murray has a daunting job. As creative director of the Creative Vision Group at Target, he oversees the work of 10 agencies, 4 digital partners, and 3 branding studios. And those are the external contributors. Internally, Target, a Fortune 30 company with a market cap of $34.6 billion , has more than 1,200 people working in the marketing department alone. The potential depths of brand and design-related chaos across its 1,755 stores are mind-boggling.Yet, think of the Target brand, and it’s likely that one image will spring to mind: the Target bull's-eye, that red ring around a red dot that has come to signify the design savvy and affordable prices of the Minneapolis-headquartered department store.
To read the full, original article click on this link: Target's Top Creatives Offer 5 Lessons About Managing A $35 Billion Brand | Co.Design
Author: Helen Walters
