Stories and initiatives on creating innovative cultures, encouraging multi-disciplinary thinking, enabling open innovation and co-creation, and developing internal structures that allow bottom-up problem-solving signal a new era of responsible and meaningful business. Six Stigma is out – design thinking is in. But is design thinking enough?As a product designer turned business strategist, I know a thing or two about the contradictory values of the design and business disciplines. I dare to summarize by categorizing one as embracing inspiration and creativity, while the other is about cold hard facts and validation.
These two value sets seem like oil and water – they just don’t mix. But we shouldn’t be choosing between the two and taking sides – I believe that one approach cannot live without the other. In encouraging meaningful change within organizations and society as a whole, innovators must balance the inspiration and hope of design advocacy with the solid execution that business excels at.
To read the full, original article click on this link: Sustainable Innovation: Balancing Inspiration with Execution | InnovationManagement
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