College communications, alumni relations, and marketing professionals all seem to agree that using social media is crucial to the future of branding and fund-raising in higher education. But they still lack the staff and expertise to do what they think they could with Facebook et al., as well as the analytical tools to figure out whether what they are doing has any real value.This is according to a survey being released today by the Council for Advancement and Support of Education (CASE), in conjunction with the consultancy mStoner and the commercial research firm Slover Linett.
To read the full, original article click on this link: News: Looking Past Friend-Counting - Inside Higher Ed
