Nearly two years after the U.S. tumbled into a recession, business is starting to think about ways to grow again. And for many, this means spending more money on innovation, says a new study from Accenture. In a survey of 630 execs in the U.S. and the U.K., 48% said their companies had upped their innovation budgets from six months ago. A third said innovation outlays were flat.
There’s a gray lining in these numbers: One in every five companies is still cutting spending on the development of new products or services.
Innovation Is Back, Says Accenture—Or Is it?
