Divya Gugnani, co-founder of fashion website Send The Trend, gathered employees in a New York conference room smelling faintly of garlic to talk about the company’s latest hit: bondage earrings.
The seven-month-old company, which markets jewelry and other accessories based on subscriber tastes, had promoted its black leather earrings with a blog entry featuring Fergie from the Black Eyed Peas and singer Taylor Momsen wrapped in studded leather. The result: Sales spiked.
To read the full, original article click on this link: New York Startups Rise With Wall Street Talent, Bondage Earrings - Bloomberg
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