Last week I was pleased to guest post on the Front End of Innovation blog about the relationship between innovation and change. My point in that post was that you can’t just inject creativity into people and expect them to go innovate; you first need to create some changes to how things have always been done. Give People a Reason to Become ExcitedAnother thing many firms do in the quest for innovation is set up innovation teams to lead efforts within a department or branch to produce better ideas, but these groups often don’t have the firepower to get the job done on their own. There needs to be a widely communicated opportunity that gets everyone in the organization or department or branch excited. Then you’ll start to see big change, and ultimately, greater innovation. The question now becomes, how do you identify that big opportunity and get employees to passionately support it? As I wrote in my guest post for FEI,
Leaders should shift the discussion about what the organization is trying to accomplish from “we want to create and sell product or service x” to “we want to create and sell products or services that actively revolutionize people’s lives.” Give people a reason to become excited and committed to changing in pursuit of a positive, shared objective.
To read the full, original article click on this link: Calling for Change (Not Creativity) as the Way to Lead Innovation - John Kotter - Change Leadership - Forbes
