
Much has been published on this subject, including a new book “Look at More: A Proven Approach to Innovation, Growth, and Change” by Andy Stefanovich, which is really a guide to established companies for unleashing creativity within their organizations. He asserts that the problem is lack of inspiration, and he supports this with twenty years of real case studies from his own experience.
To read the full, original article click on this link: Startup Professionals Musings: Innovation Takes Real Effort, Even For Startups
Author: Martin Zwilling