Want to convince with your gift of gab? Sales people are hip to the tricks, stating everything as a question and doing more listening than yapping. But a recent study found more subtle ways to persuade.
Scientists had 100 interviewers make calls attempting to convince responders to take a survey. They then analyzed recordings for the interviewers’ speed, pitch and fluency. What emerged were specifics that succeeded in convincing people to take the survey.
Talkers at this speed, “a nice comfy pace,” were much more successful than “a languid pace” and these talkers “boy, I’m really hopped up.” So there's a “just right” speed and it’s about three-and-a-half words per second.
To read the full, original article click on this link: How to Speak Persuasively: Scientific American Podcast
