When we visited his office on the Warner Bros. lot for this year's 100 Most Creative People in Business package, Conan O'Brien opened up about how he works. He's an analytical guy. He thinks a lot about the creative process, how to turn a half-baked idea from a morning brainstorm into comedy gold (or a diamond--see below) by the 4:30 p.m. taping of his TBS late-night show.
In addition to our story, a running account of O'Brien putting together a show last month, here he is talking at more length. For all the preparation he does, the best material often comes from going off-script and reacting in the moment. Which is like surfing. We’ll let him explain.
To read the full, original article click on this link: Conan O'Brien's Guide To Creativity | Fast Company
Author: Chuck Salter
