June's Harvard Business Review features a story by Procter & Gamble Chief Technology Officer Bruce Brown and me on "How P&G Tripled Its Innovation Success Rate." The article's core message is that P&G achieved that result by approaching the creation of new growth businesses in a highly systematic way, building what Brown and I call the "new-growth factory."
I hope that people find the article, which describes our journey and the lessons we learned, to be useful. I thought I would use today's post to answer three of the most common questions that people have asked me about the article's ideas.
To read the full, original article click on this link: Answering Your Questions About P&G and Innovation - Bloomberg
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