The summer after her first year at Harvard Business School, Halle Tecco got an internship at Apple in Cupertino, CA, helping to evaluate mobile apps for the health and medical category of the iTunes App Store. “I was on the phone all day with big hospitals and healthcare organizations who didn’t put the love into their apps,” she says. “They were building things with a check-box strategy, and in my opinion they didn’t have much creativity or innovation.”
Sitting in the next cubicle over, by contrast, was a woman who worked on game apps. “She had a really colorful cube with people in and out all day long. It was like a party,” says Tecco.
Tecco felt that health-related mobile apps could benefit from some of the same fun and imagination going into games—and the idea stuck with her. She went on to found Rock Health, a new non-profit incubator in San Francisco that’s exclusively tailored for startups working on Web- and mobile-based healthcare technologies. And today Rock Health named its first class of companies, from a team using camera phones to diagnose ear infections to a startup dedicated to using social networking to prevent Type 2 diabetes.
To read the full, original article click on this link: Rock Health, A New Incubator for Healthcare IT Startups, Names Its First Class | Xconomy
Author:
Wade Roush
