How well would you say you know your consumer--not just the broad-stroke stuff, either, like their income or marital status.
How many of them brush their teeth in the shower? (Answer 4% of the general consumer populace.)
How many of the teenagers routinely grab a box of cereal on their first day at college, empty it into a bowl and then begin munching away? (Answer: 37% of first-year students, and it makes them feel closer to home.)
Why do so many women bypass the first toilet in the bathroom mall and urgently head directly into the second stall? (Answer: It seems the majority of women believe that the second seat is the cleaner one. Ironically, this leaves the first toilet relatively untouched, and many a toilet in the first cubicle still bears the "sanitized for your protection" notice.)
To read the full, original article click on this link: Want To Sell Product? Sleep With Your Customers | Fast Company
Author:Martin Lindstrom
