Threadless.com started in 2000 after artist Jake Nickell won a T-shirt design contest in an online forum called “Dreamless.” Dreamless was a site Nickell frequented, where he shared his designs with fellow illustrators and programmers who would post designs, critiquing each other’s work and informally competing to produce the best designs. Nickell wondered, “What if the best designs in the Dreamless community could be printed on T-shirts and sold?”
Customer Ownership in Product Design Ensures Success
In the beginning, the Threadless community was created to give artists and designers a place to submit their design ideas and give those designs a home—on the unexpected canvas of a T-shirt. This idea exploded into a fast-growing community reaching far outside the initial graphic and computer-designer circles that first came to Threadless.com.
To read the full, original article click on this link: Threadless.com Models Customer Driven Success
Author:Jeanne Bliss
