“Where should we grab some food?” Perhaps no other question has motivated more consumer technology entrepreneurs. Well, I say that only half-jokingly.
After the age of the Yellow Pages, we’ve all used multiple services that guide us to a restaurant seat. We’ve hunted for restaurants on Google, researched options on Zagat, and offered reviews on Yelp. The trend for how we search for restaurants has shifted from directories (phone books) to guides (ratings) to people influencing our decisions. Today, there’s stiff competition amongst mobile services to drive us to the next restaurant, whether it’s a Living Social daily deal, a Foursquare check-in reward, an UrbanSpoon recommendation, or simply word-of-mouth, serendipitous suggestions that filter through conversations on various social networks or, heaven forbid, in real life.
To read the full, original article click on this link: The Way We Eat
Author:Semil Shah
