Can it be true that Google is an innovation laggard? Surely not. Right now it is riding high, its share price and reputation enhanced by Google + and by strong earnings. In reality however Google spends a fair portion of its time down among the innovation laggards. Go back only to March and the Google story was not so vibrant – what can that story tell us?
The reality of coporate life is companies spend time nursing new initiatives that fail and nurturing new initiatives to success. Only four months ago Google was in the former camp, though right now their innovation kudos is high.
To read the full, original article click on this link: Why Innovators Like Google Spend Time With the Laggards - Haydn Shaughnessy - Re:thinking Innovation - Forbes
Author:Haydn Shaughnessy
