If you want to reach the Millennial generation — loosely defined as people born between 1980 and 2000 — it probably won’t come as a surprise that you should use the Internet: some 93 percent of Millennials spend regular and extended periods of time online, according to recent research from Pew. And since Millennials also have the highest labor-force participation by age bracket in the US, it’s a lucrative segment of the population for brands to target.
According to new research from MTV, however, companies run the risk of alienating the very audience they mean to attract if they go about social media marketing in the wrong way. “Extraordinarily nuanced codes and informal rules of behavior are emerging in social media,” MTV’s Nick Shore wrote in a report about his study’s findings published in AdAge this week.
To read the full, original article click on this link: What makes Millennials click? — Tech News and Analysis
Author:Colleen Taylor
