While at Oxford, Rajeeb Dey knew that students generally gravitated toward traditional internships with leading banks and prestigious firms. Yet, as the head of Oxford's Enterprise Society, he had countless small businesses and start-ups approaching him, interested in working with Oxford students as interns. But they didn't have the marketing tools to publicize these opportunities--a dilemma for many SMEs (small and medium enterprises) who often provide more hands-on experience, but lack the brand power to attract students.
So Dey introduced a simple website that listed the opportunities.
To read the full, original article click on this link: Gen Y’s Marketplace for Entrepreneurship | Dowser
Author:Esha Chhabra
