Luke Fishback believed the energy monitoring company he started had some potential. But when General Electric handed him a $100,000 check from its Ecomagination competition earlier this summer and touted his company Plotwatt in the media, he found himself with an express pass to the big leagues.
"We were flying under the radar and then after Ecomagination all of sudden the phones were ringing off the hook--we got a huge influx of customers," said Fishback. "It just put us on the map.
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Author:Martin LaMonica
