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Founded by Rich Bendis

Just over a month ago I [Lisa Barone] detailed 10 things to do before launching your blog. That post covered how to generate initial buzz, getting your social accounts in order and how to begin promoting content before you really even have any. It was all the technical stuff you want to have in place before you start blogging. However, there was one important thing that post didn’t cover. It didn’t talk about how to define the tone or “voice” of your blog. Your blog voice is what defines you in your industry and in the blogosphere. So how do you know what kind of tone or writing style is right for you?

Well, here are 5 things to consider when determining “your sound”.

5 Steps to Creating Your ‘Blog Voice’ | Small Business Trends