Over at a private online-business forum where I am a Moderator, the members regularly discuss social media. About once every 60 days someone will start a thread that ends up as a referendum on the same question:
“Is social media a waste of time for businesses?”
Those discussions always end the same way. Some people are convinced of social media’s value. Others flatly declare that “real businesses don’t get any real value from social media.” Still others are confused and aren’t sure what to think.
If the jury is still out on social media in your mind, then I recommend you read Likeable Social Media. Author Dave Kerpen answers the question about social media’s business value on the very first page.
To read the full, original article click on this link: Is Your Business Likeable? A Review of Dave Kerpen’s Social Media Book
Author:Anita Campbell
