The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process.
The Importance of Relevance
Relevance is the key factor to consider when choosing the right keywords for SEO. Remember, the more specific you are, the better. For instance, if you own a company that installs swimming pools, which keyword do you think is more likely to attract qualified prospects for your business?
To read the full, original article click on this link: 4 Helpful Tools for Identifying the Right Keywords
Author:Sarah Goliger
